Most businesses know direct mail works. They’ve seen the response rates. They’ve heard from customers who kept a postcard on their fridge for three months before calling. What stops them isn’t interest. It’s the feeling that it’s too complicated to pull off.
Who do you mail to? How do you get a list? What size piece? How do you know if it worked?
Those are fair questions. Here’s the short answer: you don’t have to answer any of them alone. We handle the entire process from identifying your audience to getting your piece in the mailbox.
Two Ways to Reach People
The first decision in any direct mail campaign is whether you’re targeting everyone in an area or specific individuals.
Every Door Direct Mail (EDDM) is built for saturation. You pick carrier routes by ZIP code, and your piece goes to every address on those routes. No list needed. No individual names. Just blanket coverage of the neighborhoods you want to reach. It’s cost-effective and simple, and it works well for businesses that want local visibility fast.
Traditional Direct Mail goes further. Instead of blanketing a route, you’re mailing to specific people filtered by criteria that matter to your business. Credit score. Household income. Life events like a recent move or a new business opening. Purchase behavior. If you want to reach new homeowners in a specific ZIP code or businesses that opened in the last 90 days, traditional direct mail gets you there.
Both approaches are available through us, and we can help you decide which fits your goal.
We Build Your List
One of the biggest barriers to direct mail is the list. Where do you get one? How do you know it’s accurate? How do you avoid mailing to your existing customers if you’re running an acquisition campaign?
We handle all of it through our data acquisition services. We build targeted mailing lists based on whatever criteria fits your campaign. Property analytics, ownership duration, equity status, income filters, life-event triggers. If you want to reach new movers the week they arrive in your ZIP code, we can build that list. If you want to suppress your existing customers so you’re only spending on new prospects, we handle that too.
Design Handled for $30
A direct mail piece that doesn’t look professional wastes the print and postage budget. We work with Umbrella Graphics, a design partner with over 40 years of experience. Custom postcard design starts at $30 and comes back print-ready. You approve the file, and it goes straight to press. No back-and-forth with freelancers, no template hacks.
Track What Happens After It Lands
Direct mail used to be hard to measure. You’d send a batch and hope the phone rang. That’s not the case anymore.
We add trackable QR codes to your mailpieces that give you real-time data on exactly when and where people are engaging. You get scan alerts the moment someone responds. You can see which carrier routes performed, which designs drove more traffic, and what your actual return on investment looks like. That data makes the next campaign sharper.
The Postcard Special Running Now
Through May 15th, 5.5 x 8.5 postcards printed 2-sided on 120lb gloss cover stock start at $0.30 per card plus postage. That’s a sharp entry point if you’ve been thinking about direct mail and want to test it with your existing customers first.
Add design through Umbrella Graphics for $30 and you have a complete, professional campaign ready to mail for less than most businesses spend on a single digital ad.
Reach out before May 15th and we’ll walk you through the full process from list to mailbox.